I guess it depends on what your goals are. Are you making a living from creating/selling plugins? If so, then I would say yes. Whether you like PT or not ( personally don't) a ton of people still use it. Plus, it has other benefits.
1) You look more "professional" when your stuff is available as AAX. Or rather, you look less professional when it's not.
2) You have the opportunity of "big names" using your plugins, which can go far in the marketing world.
AAX isn't that much of a headache once you get it set up and working. It's harder to debug.
If you are selling plugins, you should be able to make up the cost of the AAX fee pretty quickly.
I've never polled my users directly, but I'd guess at least 30% use AAX. I got enough push back from people when I asked if I could stop supporting RTAS that I decided to keep rolling with it, although I'm getting close to giving up on that one.
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